Effective Business Promotion
The advent of this digital era has fast-tracked ingrained social media use into such a routine that people assume by making posts, they are actually selling a business service to consumers. Well, posting is not marketing—it’s just one tiny piece of the puzzle. The operation of marketing requires a very well-planned strategy.
What is Marketing, Though?
Marketing is the process where the value of a product or a service is effectively communicated to the right prospective consumers at the right time. It turns value into a product and attaches that to a potential client.
Mainly, There are Two Types of Marketing.
- Traditional Marketing.
- Billboard
- Radio Ads
- Television Commercials
- Modern Marketing (Digital)
- SEO
- SEM
- Done Right
- Email Marketing
- Social Media Marketing (Our Main Focus)
Social Media Marketing
It is more of matching the right audience for any post and qualifying them into the sales funnel.
Out of millions of users, you have to figure out a way to reach the right audience and then take that audience through the following key stages:
Awareness – They discover your brand.
Consideration – They engage and learn more.
Decision – They evaluate their options.
Action – They make a purchase.
Why Content Matters
The content has to pull the right audience to whatever the case is, failing to do so will lead your marketing efforts to waste because people will not trickle down the funnel.
Remember: Social media is not just a place to share what you want; it’s a platform to provide value to your audience.